Cold turkey for your curly hair. Get Fudge Erekt Straightener into your power tool and blow up those locks for soft, shiny, frizzless hair. This Advanced, heat activated straightening gel tames and straightens curl and frizz.

Fudge Erekt Straightener gives serious control, for seriously your curly hair, while creating shine, softness and manageability.

This medium hold heat responsive straightening gel protects your hair against thermal and UV damage and cuts drying time in half, as it makes blow drying your curly hair easier to control.

Directions:

• Distribute desired amount of Erekt Straightener through your hair evenly from roots to ends
• Comb through
• Take small sections at a time and continue to brush your hair while blow-drying down the hair shaft until completely dry